Choosing Purpose Over Comfort

Have you ever wondered what happens when two people choose purpose over comfort? When a couple with thriving careers decides to start over — not for fame, but for a village and its people? That’s where the story of Sonkan Foods begins.

The Millet Story: Supporting Farmers and Promoting Health

Today, we are excited to share it with you:

• Supporting Farmers with Additional Income

• Clean, Chemical-Free Nutrition

• Easy to Cook, Healthy to Eat

• Instant Mixes Designed for the Modern Urban Woman

Truly, these products have become “My 1st Meal of the Day.”

A Return to Ancestral Roots

Our founders, Nitin and Meenakshi Deodhar, didn’t begin with a business plan. They began with a feeling — a pull towards their ancestral village, Tetavali, in the heart of the Konkan region. Every visit to the village made one thing clear: people were leaving, farming traditions were fading, and the health of the land and its people was declining.

Learning and Innovating for a Mission

Though thriving in their respective fields, the Deodhars returned to college to learn the skills necessary for their mission. While the rest of the village had shifted to growing rice, they knew it was time to bring millets back.

The 3E + H Approach

Sonkan’s approach is 3E + H:

• Education – Spreading awareness about nutrition and millets

• Entertainment – Making learning engaging and relatable

• Employment – Creating local jobs in farming, processing, and packaging

• Health – Ensuring access to chemical-free, nutrient-rich food

This approach not only helped Sonkan grow as a brand but also strengthened the local community.

From Kitchen Experiment to Thriving Brand

Who knew a simple kitchen experiment would become Sonkan Foods — a brand rooted in care, tradition, and the desire to make a difference?

• No marketing strategy, just genuine demand

• Logo designed by their daughter

• Initial sales through local stores

• Signature product: Preservative-free Nachani Satva (Ragi Malt)

Healthy Breakfast Options for Modern Urban Women

Today, Sonkan offers over 18 millet-based breakfast options under the line “My 1st Meal of the Day.”

• Promotes better nutrition

• Supports over 30 local farmers

• Convenient, healthy, and preservative-free

Beyond Food: Planting Roots for the Future

Sonkan’s story is more than food — it’s about:

• Returning to your roots

• Helping a village thrive

• Crafting healthy, convenient meals for busy urban women

And it all began with a bag of ragi, a hope, and a whole lot of heart.